How are those, “state-of-the-art” lead generation tools out there working for you?

Not at all? You’re not alone. They never worked for me either. Not until I realised one crucial thing: they’re missing the first step!

Imagine you’re standing on a large map except you have no landmarks or legend to determine where you are. You have no directions to get where you want to be. You know what your destination is, but without the right information, you’re lost. And what’s worse? Everyone’s saying it’s easy to get where you’re going– just go “that” way. But “that” way means nothing if you don’t know where that is or where you’re coming from.

Now, looking at this map, knowing you have no directions, what chance do you have to get to your dream destination? You got it! Zero, zip, none whatsoever.

The Step You’re Actually On Right Now

It’s not your fault. Without knowing it, you’re trying to begin with the 2nd step without being aware of the 1st! Everyone tells you the first step to launching a successful coaching or healing business surrounds your ideal client. Who are they? What motivations, pain points, and problems do they have? You’re told to create an avatar profile and choose a niche– then you’ll magically attract and enroll clients into your programs.

It’s all wrong! The first step that no one talks about (and is key to building a successful business) is all about YOU. It has nothing to do with your niche, your ideal client, or your target market.

The Real First Step To Attracting (And Closing) Clients

Before you can serve your ideal client, it’s important to understand you. Who are you? What knowledge do you keep and what is the true purpose you’re here to fulfill? When you create a business that’s an expression and extension of YOU, everything falls into place. That’s why the first step is to build a business around you, your expertise, and the value you bring to the world.

You have unique gifts and experiences that are meant to solve specific problems people are struggling with. Once you know what those skills and talents are, you’ll know what your niche is, who your ideal client is, and how to help them with a fabulous signature program. Not sure what your true purpose is? Download my FREE Signature Business Guide here to find out. Inside is my B.A.C.K.B.O.N.E method, a tool that reveals the first step you need to take before you can kickass with the wildly successful business you deserve. It’s designed to help you discover who you are and the unique value you can offer so you can grow a business you love.

And if you’re ready to stop wasting time and start building a soul-driven business that gives you more time and more passion, Schedule a FREE Strategy Call with me here. Let’s chat and explore your talents and abilities together. Then, we’ll figure out the ONE thing that only you know how to do and turn it into the lucrative business you’ve always wanted.

Laura Hurubaru

Laura Hurubaru

Business Success Coach to Global Women Entrepreneurs


Get clear on your true purpose and build an online business that sets your passions ablaze.


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Coach to Aspiring Female Business Owners

Helping Strong Corporate Women Launch Outrageously Profitable Online Businesses from Scratch